Yesterday in class we were discussing how in the Redbull commercial they are using cartoon characters. But their main selling pitch point is that “Redbull gives you wings”. I think that the reason why Redbull is using this sales pitch is to tell buyers that Redbull revise the soul and heart. If you look at the commercials every character that drinks the Red bull grows some wings and flies away. With this it’s almost like they are saying that if you drink it, your soul will fly and you won’t feel tired anymore. I think that the little cartoon character commercials that they use has a way of making you remember them. I also think that since the other competitors are not using something catchy or using a great pitch line that is catchy, Redbull seems to beat them.
No comments:
Post a Comment