The conceptualization reading

The further I get into this book, the further I feel like being led in the right direction of where my work is going and how I can make it better. This chapter on conceptualizing goes into detail about how to make your vision become a reality.  A main theme that starts off the chapter is Gestalt Perception. It talks about how to get your concept across to others as well as how to make sure it’s what your client wants and needs at the same time. You have to take in all aspects of your idea even though you only have a concept. You have to take that concept and make it come alive on paper and in the eyes of the people that you need to sell it to and the people you need to work with.

            One good idea that I learned about creating my concept is brainstorming. The book tells you that any kind of organization is a good start and I like that. I always thought organization had to be this big deal and I should have everything in order, but I was wrong. All I really need is a notebook or just a place to put my random ideas to paper so that I can go back to them later. There doesn’t have to be a plan and I appreciate it because that is not how I work when I’m starting a project. I also like the idea of brainstorming by myself. It’s hard sometimes to get my thoughts out to others without going over them in my head first so brainstorming on my own is a good tool to help me get started. I also think that cubing is a great way to get in order. You have to look at your work from six different perspectives. I think that by doing this, you can hit every obstacle from every angle. It’s like covering your bases and making sure every part of your work is taken care of.

            When I was reading about Jill Pable and her work in interior design, I was glad to read about someone else who puts her heart into her work. She works with homeless people and the way she designs shows how she is willing to help others. It goes back to the first part of the chapter where Aspelund makes it clear that you have to make sure your concept helps, not hurts, society and the environment as a whole.