The introduction to the book picks up where the preface left off. Aspelund delivers exactly what he talked about in the preface. The main theme is design itself. It comes at the beginning of the book, and I think that the beginning is a good place to start discussing what design is in general. I have had many textbooks that just jump into figures, charts, and graphs and it’s hard to keep up. When Aspelund says that he will approach each process and stage individually, he does just that.
The beginning of the introduction starts off with an explanation of design, followed by how it is so closely related to the designer. I especially liked the part about how the author breaks it down into a relationship with stages from start to finish. Aspelund also goes into the pitfalls, demands and challenges of a designer as well as the goals, responsibilities and successes that a designer can have too. In the preface, the textbook breaks down different components of each chapter. The Perspective focuses on a different designer every chapter and how that designer relates to specific issues of the chapter. Of course the first chapter, which explains all things design, is dedicated to Karl Aspelund, the designer. It was interesting to hear how he started in design and what avenues were not open to him, but are available to us as designers now.
I think that the first exercise is a good way to start getting through the book. By starting a design journal, it allows you to track your progress later on. You can see how far you’ve come and you can also see your ideas on paper from start to finish.
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