Introduction Reading

  After reading the preface to The Design Process, I immediately started to get excited just to be able to read the rest of the book.  The way Karl Aspelund speaks through his pages, to me, as a designer, is like a teacher standing in front of the classroom guiding me through my own creative process. The quote he used at the beginning of the book b Nietzsche I think set the tone for the rest of the text. The part that spoke to me most was, …”I shall show them the rainbow and all the steps…” As a designer, that is all I want to do. Show someone the steps and how to create what’s in my head to paper.

  The main reason Aspelund gives for writing his book the way he did is that when he first started out, there were no books that showed each and every process of design in a way that led a student down the correct path. There are many design books that talk about design and show you how to do specific things, but this is one textbook that allows the student to grow as a designer. It takes the students through certain stages that they should be going through to get to the end of an idea or thought process.

  The preface of this book goes into detail when telling you how to utilize the rest of the book. Aspelund has a way of writing that makes you think you are reading a regular book, not a textbook. It’s an easy read that guides you through what you need to be learning, when you need to be learning it.